The transformation of a Digital Agency, working in partnership with VALUESQUARED

Challenge: Our client, a growing digital agency, sought to secure investment to expand its innovative products and services. Despite their potential, they had struggled to attract the necessary funding in a highly competitive market. The client engaged VALUESQUARED to work with the founding team to reconstruct the proposition, creating a more compelling strategy and narrative to attract investment.

The investment proposition required a re-organisation of the leadership team. THRIVE was engaged to identify and introduce stand-out creative and commercial candidates to capture investor interest, based on profiles defined by the VALUESQUARED process.

The Work: THRIVE & VALUESQUARED partnered closely with the client’s founding team to tackle their investment challenges through a comprehensive approach:

Market Evaluation and Strategy Development: VALUESQUARED conducted a thorough evaluation of the market problems, existing solutions, and competitors. This deep dive informed the development of a new narrative centred on the client's unique strengths and innovations.

Refined Product Offering: The agency's proposition was simplified to focus on core features such as the leading OCPP 2.1 innovation, low price point, bidirectional charging, and remote maintenance. This streamlined approach ensured clarity and appeal to investors.

Enhancing Market Positioning: By redefining the agency’s market stance, we developed a compelling narrative that resonated with clients and investors alike. This alignment with industry trends and investor expectations was crucial for standing out in a crowded market.

Narrative Testing and Refinement: New angles on the narrative were created and rigorously tested with potential investors. This iterative process ensured the final narrative was compelling and effectively communicated the agency's value proposition.

Revamping Talent Acquisition and Strategy: THRIVE pinpointed critical roles and skills needed to bolster the agency’s new market positioning and investment strategy. This involved sourcing top-tier talent experienced in digital marketing, technology innovation, and investor relations.

Enhanced Leadership and Advisory Board: THRIVE identified and brought in an enhanced leadership team and advisory board, comprising experts with a track record of driving growth.

Developing a Culture-Driven Investment Strategy: We crafted a targeted investment strategy that underscored the agency’s unique and thriving culture as well as its growth potential. This included creating a persuasive investment deck and comprehensive financial plan that showcased their innovative service offerings.

The Results: THRIVE’s strategic talent intervention coupled with VALUESQUARED’s revised business narrative resulted in significant advancements for the digital agency:

Innovative Talent Integration: We brought in key talent with expertise in digital innovation and commercial strategy, enhancing the agency’s credibility and market appeal.

Refined Market Positioning: The agency’s new positioning, emphasising cutting-edge digital solutions and unique selling points, attracted increased interest from potential investors.

Successful Investment Raise: The revamped strategy and enriched talent pool led to a substantial increase in the agency’s valuation, culminating in a successful fundraising round.

Doubled Valuation: The strategic enhancements and new talent provided a fresh perspective, doubling the agency’s valuation and securing the necessary investment to drive their growth.

In summary, working hand in hand VALUESQUARED and THRIVE redefined the agency narrative, achieved a successful fundraise, and enhanced talent procurement to enable the digital agency to achieve its next stage of growth.

I was sceptical about using a recruitment company for our hires, we've had our fingers burnt in the past, but Thrive and ValueSquared have totally wowed me. They fully understand the marketplace and have exceedingly high standards in the candidates they present back. They help to free up my time from burdensome admin and support business growth by only shortlisting candidates who are a cultural fit and providing the skills we need. Both Thrive and Nemorin work closely with Juliette Otterburn-Hall to hone the recruitment brief to ensure it aligns to broader strategic goals, very much creating the sense that we're all in this together.