Revitalising an Unscripted TV business with our partner VALUESQUARED
Challenge: The CEO of an established international scripted and unscripted TV production company was unable to attract the best-in-class talent needed to scale the business following the departure of a senior creative in the team. Having been trading for over 10 years, the CEO was frustrated by the output of his development team who were becoming disillusioned and demotivated in a crowded and difficult market.
Work: THRIVE & VALUESQUARED worked in partnership with the CEO and his core senior leadership team to refresh and challenge their market positioning, define a new and compelling narrative to take to market, creating a new story and ambition to excite potential candidates for the role. During the process, Thrive brought in an award-winning development consultant to evaluate and refresh the development slate, uncovering process issues within the team that were previously holding them back. We redesigned the company objectives and individual objectives and incentivisation, to ensure the new hire was set up for success.
Results: In partnership with our client, we transformed the narrative of the company and redefined a new go-to-market strategy, as well as putting a compelling recruitment pack together. Prior to the work, the company was not able to attract candidates of the calibre needed to elevate the creative and win work with streamers. Having been through the process, THRIVE was able to attract the top creative talent and present a longlist of 20 excellent candidates. The client was able to select from 3 strong, diverse candidates. Based on final stage tasks and psychological profiling managed by THRIVE, it became clear who was the stand out candidate.
We worked with the client to onboard this exceptional candidate who had not been interested in the role previously. With their refreshed slate, clarity of vision and re-energised development process, the client had three times more meetings with commissioners and potential buyers. The CEO has also used the new strategy to increase board investment and bring forward plans for an Exit.